As explained by the company, it will allow the creation of images from text indications.
23 May 2023 16.19
Adobe has integrated into photoshop a tool of artificial intelligence that allows images to be created from text prompts, the company announced Tuesday morning, making it the latest software company to bet on the artificial intelligence.
The generative filling through firefly -a new AI tool built into the Photoshop desktop app- will work similarly to other imaging AI programs such as DALL-Eby allowing people “add, expand or remove content” of images by means of text indications.
In an effort to increase transparency, images created with Adobe’s new AI technology will have a tag on their content credentials, indicating that the image has been altered using AI.
In addition to labeling images as AI-generated, Adobe is also training Firefly on only high-resolution licensed content to which it owns the rights, to ensure that the program doesn’t create content “based on the work, trademarks or intellectual property of other people”according to a statement.


The generative fill tool still has restrictions and is in beta testing. It is not available for commercial use, not for those under 18 years of age or in China, and only works with English text prompts; although Adobe has estimated that it will be fully released to the public in “the second half of 2023”, as reported by Adobe. The Verge.



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Adobe is the latest tech company to integrate AI tools into its repertoire, following in the footsteps of Google and Microsoft, who plan to incorporate AI into search engines and offer chatbot-like services. Adobe began beta testing Firefly in March, but the company says it has been experimenting with AI-powered editing tools for years.
The rise of AI technology worries some, as experts warn of its ability to replace human workers, and a recent report showed it could affect up to 80% of the US workforce.
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There is great concern that AI image-altering technology is advancing beyond the human ability to detect fake images, which could lead to further mistrust in society. Recently, AI-generated images ranging from Pope Francis wearing a Balenciaga coat to images of former President Donald Trump resisting authorities during a false arrest have gone viral.
Adobe’s announcement comes a day after an apparently AI-generated image of an explosion outside the Pentagon in Arlington, Virginia, went viral, leading people to believe an attack had taken place. A Department of Defense spokesperson confirmed to Forbes that the image, which dominated searches on Google and Twitter, was fake, as government officials continue to warn of the dangers of AI-generated misinformation.