The selection of the best young creatives was made through the Call launched by the ADCE in collaboration with its 21 member associations and with more than 15 European universities and schools of design and communication. More than 100 candidates from 18 countries were received, all of them students in their final years or master’s degrees in different disciplines of communication, advertising and graphic design, from different European universities and schools. Regarding agencies and studios, the event will also feature a selection of leading companies in the sector from different countries: AKQA (USA), Serviceplan, Scholz & Friends, Grabarz und Partner, Mutabor Design (Germany), B-Reel, Ogilvy, Morillas and Mucho (Spain).
Young people will present their best work in the Disseny Hub auditorium for a maximum of 5 minutes in front of the agencies that will also go on stage to share their proposal as a company and what their recruitment methods are. The event will end with a session of speed dating where the agencies will be able to interview the selected candidates for 10 minutes and thus be able to have a more personal and direct contact.
Young talents and participating Spanish schools
- Aleix Lluch – LCI, Barcelona
- Berta Arnó – Bau, College of Arts & Design Barcelona
- Candela Rivera – LCI, Barcelona
- Carlos Alvarez Jimenez – Elisava, Barcelona
- Clara Colace – Escola Espai, Barcelona
- Helena Elizondo – Elisava, Barcelona
- Júlia Albesa – Blanquerna, Ramon Llull University
- Lucas Arredondo – Brother Madrid Creative School
- Lucero Soria – Brother Madrid Creative School
- Maria Salvador – Bau, College of Arts & Design Barcelona
- Michelle Telkamp – LCI, Barcelona
- Pol Pastor Molina – Blanquerna, Ramon Llull University
- Ruben Asensio Poveda – LCI, Barcelona
- Sara Barcons – Elisava, Barcelona
- Silvia Vallhonrat – Bau, College of Arts & Design Barcelona
- Zenghao Jiang – Blanquerna, Ramon Llull University
The list of all participants can be seen on the ADCE website.
Presentations by young creatives and agencies will take place on Thursday 18 and Friday 19 and will be open to the publicwith free access (prior registration) until full capacity is reached.
Bridging the Creativity Gap – Erasmus+ Project
Within the framework of the event, there will also be the presentation of the results of the “Bridging the Creativity Gap” project, developed by D&AD (United Kingdom), the FabLab Barcelona / IAAC, the University of Oulu (Finland), the Kersnikova Center (Slovenia ) and the ADCE, thanks to European funds from the Erasmus+ program, which can be accessed online, free of charge, from September 2023.
In addition to the presentations, the event will also feature a creative workshop, only for the participants. Entitled “The Atlas of Weak Signals”, it will be provided by FabLab Barcelona and D&AD and is part of the educational materials that can be found within the Erasmus+ project, “Bridging the Creativity Gap”, which will be presented the following day to the audience. .
New format
The challenging, inspiring and unique program, High Potentials, was designed by Hans-Peter Albrecht (Partner and Creative Director of The Wunderwaffe, member of ADC Germany and collaborator of ADCE), within the framework of the ADCE Festival 2015. Since then it has been developed in different scenarios (in person and digitally) and this 2023 is the first time that it takes on its own entity and is held for 2 days with record participation.
The program discovers new talent, showcases your skills on stage, builds a network of contacts to generate new professional relationships and find new jobs.
