The use of the Artificial intelligence It has diversified into different sectors and industries, becoming, in one way or another, a new tool that has come to reinvent and renew the logistics and creative processes of millions of people around the world. If we stopped to analyze it carefully, we could even say that it is, for many companies, a key piece in the creation and implementation of new proposals in the market.
According to Global AI Adoption Index 2022 of IBM, in Latin America it is estimated that approximately 29% of companies have already implemented AI in their processes, while another 43% are exploring its benefits. In this sense, it seems that Artificial Intelligence intervenes in a wide range of industries, from automotive and technology, to even the food and advertising sector.
That is why we have compiled 5 ways in which, as a brand in Mexico, you can implement this powerful tool in your advertising strategies and content.
5 ways to take advantage of Artificial Intelligence in advertising
According to official datathe use of AI among Mexican companies has gained strength and relevance, since 57% of the organizations in the country are already exploring all the benefits of this tool, supporting both SMEs and large corporations. The advertising industry has benefited, and some of the methods in which you can implement its features are as follows.
1. Extraction and collection of metrics
One of the great benefits of Artificial Intelligence is its ability to extract and compile data that allows brands to Get to know your consumers or potential customers better, measuring their actions carried out on digital platforms and channels, be they social networks, browsers or online search engines. In this way, advertisers will be able to better understand consumers, anticipating their interests in order to improve their offer.
However, it is important to remember that the user privacy It is an essential factor that should not be overlooked, so the extraction of these metrics must be done under ethical practices that are not invasive for the user, always seeking to obtain their consent in the use of their information.
2. Personalization of content and ads
This advantage is directly tied to the previous one, because through the analysis and in-depth knowledge of your consumer’s habits, you will be able to generate advertising content that is attractive and functional, but above all, relevant. Whether through chatbots to offer personalized attention, or to decipher consumption patterns, Artificial Intelligence will provide you with the necessary resources to grow your click-through rate and even increase your conversion rates.
In the same way, for the advertising of online stores, the use of AI could be useful when recommend custom products to their clients, designing an individual experience that is completely focused on each user. By achieving this, the customer journey of each buyer will be unique in itself.
3. Creation of contextual arts
By now, you are probably already familiar with tools like ChatGPT or Dall-E 2, both from the OpenAI company to generate text and image respectively through generative AI. And it is then that this trend becomes even more relevant for advertisers, who can take advantage of it to modify and generate creatives that fit with their advertising messages, exploiting their creative side and connecting with their consumers through visual resources.
However, to achieve this efficiently, it is important to take into account that all art generated by AI must be correctly complemented by a team of designers, so that the piece can have a original and fresh twist but above all human.
4. Ad optimization
For many companies, programmatic advertising is an important part of their digital strategy, but not many know that Artificial Intelligence can significantly boost it. The combination of these two tools allows brands to know which ads are most likely to be interesting for your targetbased on previous buying habits and patterns.
In this way, companies will be able to optimize their ads and exploit their effectiveness, obtaining even better results and for less money. In addition, the AI will also favor the buying and selling of online ads, as these will be done automatically.
5. Customer service
For any marketing and advertising strategy, it is important to follow up on the questions, needs and concerns of users, since their journey does not end when they click on “buy” or after making the payment for their products. If not the opposite. In this sense, Artificial Intelligence can offer you tools, such as chatbotsto give automatic responses to messages, based on a Machine Learning and Natural Language Processing process.
Let’s remember that, currently, social networks in Mexico have become vital channels for conversion and purchase, so brands will have the responsibility of offering personalized attention that meets the particular needs of its customers.
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